How to Choose a Video Production Company
Finding the Right Video Production Company
Getting the green light for a video project is exciting! Ideally, you already have a budget in mind. Now, it's time to find a video production company that will make you look like a hero in your boss's eyes.
Given the popularity of video and its usage across social platforms, many production companies promise to deliver everything from A to Z. Spending time upfront to find the right partner could be your best investment.
What Not to Do
Don’t rely on an amateur: Avoid letting the guy in accounting convince you that his nephew can handle it.
Don’t use your iPhone: Professional equipment matters.
Don’t hire a wedding photographer: Their expertise lies elsewhere.
Don’t assume size matters: A larger company isn't always better than a smaller one.
Don’t go for the lowest quote without comparison: Ensure you're comparing "apples to apples."
What to Do
Ask for referrals: Seek recommendations from colleagues or other work associates.
Review websites thoroughly: Check if the company’s website supports their claim of expertise. Do their core values align with yours?
Check social media activity: Frequent updates indicate industry engagement. Lack of activity can be a red flag.
Verify services offered: Ensure they provide all required services, such as editing, scriptwriting, and animation.
Request references or testimonials: See what past clients have to say.
Engaging with Potential Companies
Once you’ve identified potential companies, reach out for conversations and estimates. Be cautious of companies that don't ask many questions upfront. Accurate estimates require a thorough understanding of the project’s scope.
Setting Clear Expectations
Present your budget range early to avoid unrealistic proposals. Provide each company with the same information, such as whether you'll use staff or paid actors. Most companies can provide an estimate within a few days. Don’t hesitate to ask for clarifications on line items.
Evaluating Compatibility
The primary contact at the production company should be someone you feel comfortable with. Consider:
Responsiveness: Do they answer your questions quickly and thoroughly?
Tone: Do you like the tone of their responses?
Proactivity: Do they take the initiative in offering suggestions based on their expertise?
You're looking for a proactive contact who can manage the project from start to finish without requiring constant oversight.
Understanding the Scope of Work
Before signing any contract, ensure clarity on what the production company will provide. Typically included are:
Production crew
Equipment
Casting session
Transportation/lodging
Talent
Props
Wardrobe
Scriptwriting
Storyboarding
Editing
Graphics
Stock footage
Color grading
Audio
Location permits
Production insurance
Production meals
Final deliverables (various formats for different uses, e.g., website, Facebook, etc.)
Anticipating Challenges
Discuss potential issues in advance:
Overages: Handling longer shoot days.
Weather-related cancellations: Policies for weather disruptions.
Revisions: Managing additions or changes to the project.
Footage ownership: Rights to footage after the shoot.
Prop ownership: Who owns props post-shoot?
A good producer will answer your questions in a timely and friendly manner.
Final Thoughts
Take time to address any potential bumps in the road before they occur. With the right partner, your video project will be a success.
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