What Type of Video is Best for My Business?
Video has consistently proven to be the most effective tool in reaching potential customers. However, selecting the right type of video to maximize your investment is crucial. Let’s break down various types of videos and their typical purposes to help you make an informed decision:
Origin Video
Tell the origin story of your company. Let your customers understand how and why your company came to be, fostering a deeper connection.
Talking Head
A video where the presenter speaks directly to the audience with only the upper body or head visible. Perfect for personal, promotional videos, such as direct appeals or “about me” videos, conveying a feeling of intimacy.
Interview
This format can involve two or more people on camera or adopt a “news style,” with the interviewer off-camera and the subject on camera, providing insightful, authentic content.
Video Tips Series
Offer helpful video tips to build credibility and establish yourself as an expert in your niche. A series is ideal for maintaining a presence on platforms like YouTube.
Series Launch
Often used for product launches, these “teaching” videos are content-heavy, aiming to provide value and establish credibility before releasing the final pitch. Typically, a launch series includes 3 or 4 content videos followed by the offer video.
Customer Testimonials
Customers sharing their experiences with your product or service is a powerful, yet under-utilized tool for building trust and credibility. Use these videos on your website or sales pages.
Product Demo
Introduce your product, offer a detailed description, and demonstrate its use to help potential customers understand its benefits.
Teaching/Webinar Video
Record webinars and use the videos for sale or distribution. Post the video webinar on your website, YouTube, and social media to extend its reach.
Sizzle Reel
A high-end sales presentation showcasing your best work in a flashy and engaging manner.
Video Email
A great way to connect and engage with customers, colleagues, or prospects, adding a personal touch by “showing up” in person, allowing them to put a face to the name and message.
Culture Video
Educate customers about the type of company you are by letting your company culture and employees’ personalities shine through.
Onboarding Video
Many people are visual learners who remember what they see and hear better than what they read. Using video ensures you communicate the right message that new employees will remember.
Training Video
Show new employees the ropes with step-by-step video instructions, offering a thorough and engaging training experience.
Explainer Video
An attention-grabbing, visual form of communication, explainer videos can introduce new concepts, promote established brands, and educate viewers.
Vlog
A vlog, or video blog, is a series of videos used to share insights, updates, and personal content, fostering a stronger connection with your audience.
Event Video
Record events for those who can’t attend and share them online, broadening the event’s reach and engagement.
Presentation Video
Typically shown to a large audience at events like sales meetings or conventions, presentation videos help communicate key messages effectively.
Behind-the-Scenes
People love to see what goes into making something or get a private look into the mechanics of your business, culture, or event.
Along with the many types of videos, there are various styles of execution: animation, motion graphics, typography, whiteboard, live action, or a combination of several styles. Video is an incredible tool for any occasion. What type of video is right for your business? That depends on your specific goals and target audience.
