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Harnessing the Power of Video for Your Business

Video is an incredibly effective tool for reaching potential customers. However, selecting the right type of video is crucial to maximizing your investment. Let’s break down various types of videos and their typical purposes to help you make an informed decision.

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Origin Video

Share your company’s origin story. Let your customers understand how and why your company came to be, fostering a deeper connection.

Talking Head

A presenter speaks directly to the audience with only the upper body or head visible. Perfect for personal, promotional videos, such as direct appeals or “about me” videos, conveying a feeling of intimacy.

Interview

This format can involve two or more people on-camera or adopt a “news style,” with the interviewer off-camera and the subject on-camera, providing insightful, authentic content.

Video Tips Series

Offer helpful video tips to build credibility and establish yourself as an expert in your niche. Maintain a presence on platforms like YouTube with a series.

Series Launch

Often used for product launches, these “teaching” videos aim to provide value and establish credibility before releasing the final pitch. A launch series typically includes 3 or 4 content videos followed by an offer video.

Customer Testimonials

Customers sharing their experiences with your product or service is powerful for building trust and credibility. Use these videos on your website or sales pages.

Product Demo

Introduce your product, offer a detailed description, and demonstrate its use to help potential customers understand its benefits.

Teaching/Webinar Video

Record webinars and use the videos for sale or distribution. Post the video webinar on your website, YouTube, and social media to extend its reach.

Sizzle Reel

A high-end sales presentation showcasing your best work in a flashy and engaging manner.

Video Email

Connect and engage with customers, colleagues, or prospects, adding a personal touch by “showing up” in person, allowing them to put a face to the name and message.

Culture Video

Educate customers about the type of company you are by letting your company culture and employees’ personalities shine through.

Onboarding Video

Using video ensures you communicate the right message that new employees will remember, catering to visual learners who retain what they see and hear better than what they read.

Training Video

Show new employees the ropes with step-by-step video instructions, offering a thorough and engaging training experience.

Explainer Video

An attention-grabbing, visual form of communication. Introduce new concepts, promote established brands, and educate viewers.

Vlog

A vlog, or video blog, is a series of videos used to share insights, updates, and personal content, fostering a stronger connection with your audience.

Event Video

Record events for those who can’t attend and share them online, broadening the event’s reach and engagement.

Presentation Video

Typically shown to a large audience at events like sales meetings or conventions, presentation videos help communicate key messages effectively.

Behind-the-Scenes

People love to see what goes into making something or get a private look into the mechanics of your business, culture, or event.

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Along with the many types of videos, there are various styles of execution: animation, motion graphics, typography, whiteboard, live action, or a combination of several styles. Video is an incredible tool for any occasion. What type of video is right for your business? That depends on your specific goals and target audience. Give CRASH+SUES a call and we can help you determine what will work best for you!

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