The Art of the Explainer Video
What is an Explainer Video?
Explainer videos are a powerful tool for businesses. In short, they are concise videos designed to introduce a company, explain its services, and show how it can solve customers' problems. These videos simplify complex concepts, making them easier for audiences to understand. The more entertaining and engaging the video, the better it sticks in viewers' minds. When customers grasp your message quickly, they are more likely to take the next step.
How Can You Use Explainer Videos?
Explainer videos can serve several purposes:
Introduce a New Product: Quickly show what your new product is all about.
Demonstrate Services: Highlight the benefits and features of what you offer.
Communicate Ideas: Clearly and effectively convey your message to customers.
Why Use Explainer Videos?
There are several compelling reasons to incorporate explainer videos into your strategy:
Build Trust: Videos help establish credibility and reliability for your brand.
Boost SEO: They can enhance your search engine rankings.
Increase Sales: Engaging videos can lead to higher conversion rates.
Common Types of Explainer Videos
Businesses typically use various styles of explainer videos, including:
Animated: Eye-catching and easy to understand.
Infographic: Presenting data and information in an engaging visual format.
Kinetic Typography/Motion Graphics: Utilizing moving text and graphics to convey a message.
Whiteboard Animation: Hand-drawn animations to illustrate ideas.
Testimonial: Featuring customer experiences to build trust.
Tips for Creating Effective Explainer Videos
Here are some tips to make your explainer videos memorable and effective:
Make it Memorable: Use creativity to leave a lasting impression.
Keep it Simple: Focus on the core message without getting bogged down in details.
Stay Concise: Aim for short, impactful videos.
Proven Results
Explainer videos have shown remarkable results for many businesses:
93% believe videos have increased user understanding of their product or service.
83% say their homepage is more effective with a video.
36% report fewer support calls.
45% have an explainer video on their homepage.
Where to Use Explainer Videos
Explainer videos are versatile and can be used across various platforms, including:
Landing Pages
Homepages
Emails
Blogs
Social Media Channels
Embrace the power of explainer videos to boost your business and connect with your audience in a memorable way.
Is your business ready for a professional video? Give us a call and we can help you get started!