Exciting Video Marketing Trends for 2025
While it is a constant ongoing battle determining where to best use your marketing video–though it’s clear that mobile video is winning over traditional means–video delivery is also constantly changing and evolving to fit the current popular platform, as well as capture the viewer’s ever-waning attention (and wallet).
Marketers are well aware that consumers now rely on their phones for news, shopping, and entertainment. As a result, brands have worked to make their websites, advertisements, and even services mobile-friendly, as well as use new ways to keep it interesting and reach their customers.
Here are some of the latest video/marketing trends for 2025:
CINEMAGRAPH
An eye-catching hybrid of photography and video. They are typically a still photo that contains subtle video motion that plays in a short, never-ending loop, giving the illusion that the viewer is watching an animation.
INTERACTIVE VIDEO
Interactive video keeps the viewer engaged as they are an active participant, in charge of their own experience. You can make decisions, click options, answer questions, complete forms, download content, buy products, and more, without leaving the player window.
MODERN VLOGGING
Vlogging has evolved significantly. It's no longer just about talking to a camera in a well-lit room. Modern vlogging involves taking your audience on adventures, creating a more personal and engaging experience.
THE GREAT OUTDOORS
Videos featuring the great outdoors continue to be popular. Wanderlust and awe-inspiring visuals from remote locations are captivating audiences and inspiring other creators.
NON-HORIZONTAL VIDEOS
Vertical videos are gaining traction, especially on platforms like Instagram and TikTok. This format is more suited for mobile viewing, which is the preferred way to consume content.
VIDEO PODCASTING
The trend of audio podcasts is shifting towards video-first podcasts. Recording and publishing vodcasts has become simpler, making it an essential marketing tactic.
AI-GENERATED B-ROLL VIDEOS
Generative AI tools are opening new horizons for video creators. AI can generate complementary visuals to seamlessly work into video projects, making the creation process more efficient.
SHORT VIDEO SERIES
Short-form videos, especially those in a series, are dominating social media. These videos are great for grabbing and holding attention, and they are easy to share and promote across platforms.
LIVE STREAMING
Live streaming continues to be a powerful way to engage with audiences in real-time. It offers a sense of immediacy and authenticity that pre-recorded videos can't match.
EDUCATIONAL VIDEOS
Educational content is in high demand. Videos that teach something new or provide valuable information are highly engaging and shareable.
EPHEMERAL STORIES
Temporary content, like Instagram Stories and Snapchat, remains popular. These short-lived videos create a sense of urgency and exclusivity.
MUTED VIDEOS
Many viewers watch videos without sound, so it's important to include captions and visual cues to convey your message effectively.
While the advertising use of Cinemagraphs and Interactive video are quite obvious, marketers are infiltrating social video sharing apps in order to reach their customers in other ways (though because of the popularity and reach of these apps, actual ads are inevitable).
TIKTOK
The latest popular application allows users to create short music videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds, which often feature lip-syncing to music or popular audio. Clips can be sped up, slowed down, or edited with a filter.
META REELS
Meta's Reels, available on both Facebook and Instagram, have become a dominant form of video content. Users reshare Reels a staggering 3.5 billion times every day.
By incorporating these latest trends into your marketing strategy, you can ensure that your video content remains relevant and engaging in 2025. Happy creating! 😊