Today, more than 50,000 organizations worldwide rely on Code 42 to protect their data from loss. Code42 brought in CRASH+SUES to help them create some memorable campaigns to help humanize their brand and differentiate it from their competitors stuck in the marketing world of 1s and 0s.

Humans are Messy Campaign

CODE42 wanted to break free from the typical, overly technical marketing approach and create something more engaging and human-centered. CRASH+SUES brought a fresh, animation-style approach to customer testimonials, which helped differentiate CODE42 from competitors in a meaningful way.

The campaign focused on translating complex products into accessible, visually engaging content that resonated with audiences. By incorporating storytelling and customer experiences, the brand was humanized, fostering a stronger emotional connection. The campaign included a mix of videos, digital and social media advertising, trade show communications, and internal messaging, all working together to boost CODE42's presence and impact.

42 Seconds with a Code42 Customer | Naazer

42 Seconds with a Code42 Customer | Jeff

42 Seconds with a Code42 Customer | Lincoln

We were asked to develop a fully integrated campaign that inspires security professionals to want to learn more about Code42. How do we do that? Tap into the ‘human element’:

Recognize how intertwined technology and humans are within today’s world – even more so in a post-covid, remote-hybrid world of work.
Involving your employees is critical to protect your data.
Empathy is an important part of this – employees are not the adversaries but rather allies in combating insider risk.

Reputation Campaign

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Every Idea Matters

Humans are Messy Campaign

Reputation Campaign

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