The Sanneh Foundation is a local Minneapolis non-profit dedicated to improving the community through education, athletics, and well-being who reached out to us to help redesign their branding for their annual fundraising event, Gala For Goals.

Taking inspiration from the energetic designs from Latin America as well as recent campaigns for the World Cup and the Olympics, we wanted the campaign to feel celebratory, kinetic, victorious, and heroic. The logotype we created uses a clean, easy-to-read geometric typeface that highlights the two important words (“gala” and “goals”) to help convey that this event is a bit more elegant and celebratory in nature.