Develop a fully integrated campaign that inspires security professionals to want to learn more about Code42.
How do we do that? Tap into
the ‘human element’:
C+S created digital communications for a range of platforms from CTV ads to digital billboards strategically placed on roads leading from the airport to the site of a key industry conference as well as inside the convention center.
The campaign was further developed using large exhibit hall banners inside the convention center. Campaign messaging continued in the trade show booth to complete a fully integrated messaging journey for those attending the conference.
Once in the booth, several videos delivered an engaging story of Code42’s history along with product videos that delivered a compelling story of why Code42’s products will best meet the needs of those looking for a solution to minimize insider security risks.